The trend in radio around the world is going hybrid. Franz Kruger, director of Wits Radio Academy, explains what that means and how it works.
“We’re hybrid – let’s move on,” says the BBC’s head of audio, Tim Davie, with some exasperation to people still worrying about the impact of new media on that venerable legacy medium, radio.
New media offers radio stations huge opportunities, and should not be feared, Davie argued both at the recent Radio Days Europe in Barcelona and during his 2011 appearance at Jo’burg Radio Days. But, he says, stations need to go beyond just putting up a half-hearted website and forcing their DJs to blog.