For jazz aficionados, and others, Friday/Saturday 13/14 October 2017 lights up Muizenberg’s Masque Theater for the first Jazz Festival in this peninsular community, boasting ten reputable bands, a photo exhibition, and Saturday afternoon mentoring workshops! See www.muizenbergjazzfestival.com for tickets and details.
One thinks of small arts and music festivals as just fun and friendly and cheap? Well, yes they are, but much more. They infuse understanding and appreciation for the local and visiting talents, crafts and craftiness of a local culture seeking not only to have its voice heard, but to inspire the participating masses in more intimate ways.
What do festival-goers, or festinos, want in their local community-initiated festivals? Festinos need to make decisions about how they wish to attend a festival, first, looking at the time spent on a weekend, choosing this over that, feeling spontaneous (or not) to join events, and looking at what costs might be for little Vuyo’s chocolate ice-cream or Dad’s wish to attend that 8pm jazz gig at the Masque Theatre, or Mom’s urgency to buy that gorgeous embroidered bag which she really doesn’t need. Just planning for that family festive outing can be overwhelming; yet manageable in terms of economies of scale.
Smaller festivals can facilitate so many reactions and outcomes:
Showcasing the artist’s work up close and personal, particularly those who are less well known but significant movers of a craft or style, and providing display stalls without paying exorbitant rentals for space.
Interactions and sharing: people from all walks of life can more easily share their experiences, enthusiasms, and learnings with each other through informal eateries, and smaller listening venues that also cater to food craft, wine, and even books. It’s heritage time and communities often talk proudly about their histories, legends, and accomplishments.
Escape reality: You can escape from life’s pressures and defy routine for a weekend of fun without feeling (too) guilty; sing along to a song being performed; satisfy your inner child yearnings or passion for home-made chocolates and curries, or gluten-free breads. (And risk more easily being seen indulging in these small desires!) Even wear what you want without having to gloss and glitter!
Give constructive feedback: Often times, there’s instant feedback to performers from audience reactions, if audiences are smaller in number and able to be heard (for instance, mingling with artists after a show; getting signed autographs; sharing impressions with one’s immediate neighbour at a venue, or displaying emotions about a song being performed. Communities can be inspired to plan and plot together for future promotional schemes as well.
Marketing of local artistic talents through small markets, workshops, hands-on mentoring events, etc. whereby services or products are made available to the curious seeker. In the case of the Muizenberg Jazz Festival, a festival markets historic buildings, such as the 100+ year old Masque Theater, as part of raising awareness of the areas’ socio-cultural heritage.
Importantly, the financial rewards from small festivals to the independent entrepreneurs, artists, and home industries must be noted, too, as visitors devour the sought-after crafts not usually found in their own neighbourhoods. Independent vendors and producers are rarely side-lined amongst the hungry mobs.
So how can the Muizenberg Jazz Festival benefit from it’s offerings on 12-13 October, 2017? See Part II.